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Standards of English in higher education : issues, challenges and strategies / Neil Murray UK : CUP , 2016xii, 301 pages : illustrations ; 24 cm"In an era of globalisation and ever-increasing student mobility, there are few people working in higher education today, whether as managers, academics or administrators, who are unaware of the increasing prominence of English language as a key - many would say contentious - issue in the sector. The number of English-medium universities, where all or part of the curriculum is delivered via the medium of English, is growing as institutions try to acquire a share of what is now the global enterprise of education. Significantly, these institutions are no longer confined primarily to those countries where English is used as the native tongue - what Kachru (1988) referred to as the 'inner circle' countries, in his frequently cited Concentric Circles model. Increasingly, universities worldwide are looking at the possibility of offering programmes or modules in English in an effort to attract international students, ensure their long-term viability, and enhance their reputations as global institutions with an international outlook and the ability to produce graduates who are equipped to meet the expectations of employers in what is a changing, increasingly multicultural workplace, where communication skills are regarded as more important than ever"--
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